PR Camp New York will be a full day of highly interactive discussions on social media -- complete with marshmallows and a virtual campfire. It will explore key issues facing our industry, helping PR and marketing professionals to identify challenges and take advantage of new opportunities.

PR Camp New York is recommended for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.

Our "unconference-like" format avoids many of the conventions of a typical conference. There will be no panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies to guide participant discussions.


AGENDA

8:00 AM - Registration and Breakfast

9:00 AM - Social Media Buy-In: Getting Clients and Management On Board for Your Social Media Programs

Stephanie Agresta - EVP, Global Director of Digital Strategy and Social Media, Porter Novelli/Peter Lucht – Executive Director, External Affairs, Verizon
Joseph Kingsbury - Social Media Practice Lead, North America, Text
100/Morgan Johnston – Manager, Corporate Communications, JetBlue
Lloyd P. Trufelman - President & CEO, Trylon SMR, New York/Dina Kaplan – Co-Founder, blip.tv
Erin Byrne - Chief Digital Strategist, Burson-Marsteller/TBD

10:30 AM - Talking about the “Y” Generation: Tapping the Social Media Expertise of Young Professionals to Reach Your Audience

Steve Rubel - SVP, Director of Insights, Edelman Digital/Natan Edelsburg - Generation Yer and Editor, GobalQuad.com/Vice President, NYU Steinhardt's Comm Club
Jim Issokson - VP, Reputation Management, MasterCard Worldwide/Aditi Mehta – Generation Yer and Account Executive, Epsilon
Dawn Bridges – Senior Vice President, Corporate Communications, Time Inc/Jennifer Kohanim - Generation Yer and Assistant Account Executive, Fleishman-Hillard Digital
Peter Himler - Founding Principal, Flatiron Communications/TBD

12:00 Noon - Lunch and Product Demonstrations

1:15 PM - Show Me the Money: Delivering Strategies for Effective ROI and Achieving Success for Your Social Media Programs

Howard Greenstein - President and Social Media Strategist, Harbrooke Group
Stacy Green - Manager, Internal Communications. & Public Relations, New York Times
Janine Gianfredi - Marketing Manager, Google
Peter Shankman - Founder and CEO of HARO

2:45 PM - Why Can’t We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies

Chris Andrew - Vice-President-Group Director Media, Digitas/Rachelle Spero - Executive Vice President, Digital Media, Cohn & Wolfe
Joe Ciarallo - Editor, PRNewser.com and Manager, PR Initiatives, mediabistro/David Berkovitz - Senior Director of Emerging Media & Innovation, 360i
Alex Norman - Executive Vice President, Schematic/Jonathan Kopp - Global Director, Ketchum Digital
Andrea Harrison – Strategy Director, Razorfish/Paull Young - Account Director, Converseon

4:15 PM - Wrap Up

• Add to calendar
• Invite Friends
• Print