Incorporating Video into Nonprofit Messaging

Trainer: Michael Hoffman, See3

Nonprofits have great stories to tell. But how do you compel supporters to give their money and time? What messages resonate in your community and how can you amplify these messages to reach new audiences? In this half-day training, we’ll guide you through the world of nonprofit video from inception to distribution using your own organization as a template.We’ll begin with a look at video from 10,000 feet: the importance of documenting your work on an ongoing basis and why it’s necessary for every nonprofit to get their story out there, no matter how small the budget. Where’s the story in your organization? In the interactive portion of the training, we will cover effective storytelling and the practical considerations of creating a video—tailoring our discussion using real-world audience examples. How do you turn your story into a successful video campaign? Through a discussion of best practices and case studies that yielded measurable results, you’ll walk away knowing how to create a successful distribution plan for your video assets.

This event is part of the Community Media Workshop's annual Making Media Connections Conference.

For more info or to register log on to http://www.communitymediaworkshop.org/mmc2008

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