How To Deliver Value-Based Messaging

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Tuesday June 3, 2008 from 12:00am - 12:00am

Forrester Research, Inc.

400 Technology Square
Cambridge, Massachusetts

Category: Commercial

Website: http://www.forrester.com/events/eventdetail?eventID=2249

This workshop teaches participants how to deliver value-based messaging by incorporating quantifiable financial metrics and data into their value propositions. Effective value-based messaging helps Technology Product Management & Marketing professionals accelerate the sales cycle.

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mBLAST on March 21, 2008

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