We are in a period of historic change in which the pace and scale of changes dwarf our past experience. HR Professionals need to develop a comprehensive sustainability strategy that focuses on four factors: environmental, economic, social and cultural. Only then will the business become truly sustainable. A focus purely on the environmental component will not be enough.

Find out what the best companies are doing to engage employees and leaders in sustainability and what their results have been. (See parts of the movie "So Right, So Smart"). Get new tools and best practices to develop your own sustainability strategy. You'll be able to:

* Define "sustainability" in terms of economic, environmental, cultural and social factors
* Explain the difference between a "green strategy" and a "sustainability strategy"
* Experience a new rapid analysis tool called STaR mapping
* Set achievable goals for sustainability that are aligned with your organization's strengths

Speaker: Nancy Wolfberg has held key positions in marketing, sales and consulting at Sony and Wilson Learning Corporation. Over the course of the past 20 years, she has worked in a wide variety of industries with companies large and small, creating and implementing strategic change initiatives and starting new ventures. Highlights include launching the multimedia industry with Sony. With Bob Metcalfe, she helped build awareness for Ethernet with the Ethernet Handbook.

General: $45 / NCHRA Members: $25.

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