The Professional Bull Riders, Inc. (PBR) elite 2010 Built Ford Tough Series (BFTS) is heading to Winston-Salem, N.C. The top tier event will be held at the Lawrence Joel Veterans Memorial Coliseum on Friday, February 5 and Saturday, February 6, 2010.

The event will feature the top 40 bull riders in the world as they go head to head against the toughest bulls that the PBR has to offer! Get more info www.pbrnow.com

Premium seating is available exclusively for TeamPBR members from Monday, October 19 thru Thursday, October 22 by calling 800.732.1727. To become a TeamPBR Fan Club member and enjoy privileges such as purchasing tickets to all Built Ford Tough Series events before the general public, access to the Official Fan Club Mixer, and more, please visit www.teampbr.com.

The general public can purchase tickets beginning on Friday, October 23 at 10 a.m. EST by going online to www.ticketmaster.com, by phone at 800.745.3000, or in person at the Lawrence Joel Veterans Memorial Coliseum Box Office.

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