Do you communicate with a multinational workforce and clientele on a regular basis? Would you like to enhance your cross-cultural competence?
Join SF IABC for a discussion on how to successfully bridge cross-cultural communication: East and West.

The presentation will address the main cultural differences between East and West in terms of communication and motivational styles, individual and social orientations, people and conflict resolution skills, learning differences, and non-verbal communication expressions.

Audience members will then participate in a lively discussion on how to build productive business relationships between the East and the West and across country lines, and apply these skills to their own situations and needs.

The event is sponsored in part by Wordwright Communications, Inc. www.wordwc.com

Light appetizers and refreshments will be served.

SPEAKER:
Preston Ni is a dynamic speaker, trainer, and author in the areas of professional communication, cross-cultural understanding, and interpersonal effectiveness. The founder of Preston Ni Communication Coaching, he holds a certificate in the Management Development Program at Harvard University and is a professor of Communication Studies at Foothill College in Silicon Valley.

Preston is the featured columnist of Asian Week's Leadership Success Series and has appeared on the television show China Crosstalk and on the KTSF evening news. He received the Diversity Leadership Award in Teaching and Learning, and the inaugural Silicon Valley Speak-Up Distinguished Speaker of the Year award. www.nipreston.com

MODERATOR:
Elisabetta Ghisini specializes in cross-cultural business communication and is the founder of Verba-International Communications. She teaches management communications at the Masagung Graduate School of Management at the University of San Francisco. www.verba-international.com

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