The ADMA is pleased to present the first in a series of events on social media. Learn about the secret side of social media:

* how much time people are spending on social networks?
- Are people more active on these sites at home or work? How many average minutes per user? What is the demographic information on social networkers? Which age group tends to be the most avid users? Gain a 360 degree view of social networkers. Develop a better understanding of just how social networking is revolutionising how time at work is spent.

* accountable social media marketing via social CRM
- The biggest challenges brands face today when considering a social media presence are "do I have the resources to manage it?" and "how can I make this an accountable channel like the rest of my marketing mix?". The marketing approach towards social media can be much more than simply listening to the buzz.

* ways to monitor social media
- Monitoring social media allows you to gain significant intelligence about your customers and marketplace; begin interaction with existing and potential customers through new touch points as well as increasing involvement between your brand and your customers to enable a wide range of marketing benefits.

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