James Lentz: The Future of Cars and The Auto Industry

A recession, green design and smarter cities are changing the way America does cars - as told by James Lentz of Toyota

James Lentz, President/COO, Toyota Motor Sales, USA,

Though the auto industry seemed on the brink of collapse, the recent Cash-for-Clunkers program arguably helped to jumpstart the car economy and get wheels moving again. But what does this really mean for cars and drivers today? During the recession, will the demand for smarter, cleaner models continue, or will people choose to skimp on driving altogether? How will startups such as Tesla and Fisker impact the established giants? Industry veteran Lentz will discuss the future of cars in America.

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