The greening of our society has been under way for well over a decade and changing our language along the way. The rise of consumers becoming Eco-frugal or going for Eco-status by tuning into Eco-vertising leads the market and entrepreneurs to believe we've shifted from a 'fad' to fundamental changes to our lifestyle. Is that true or a bunch of green washing? The real question is whether the 'tipping point' has been reached in the greening of the American consumer and is their purchasing behavior mirroring their new found green values.

Agenda:
6:00-6:30pm Registration & Networking
6:45-7:00 Introductions
7:00-8:00 Panel Discussion
8:00pm Q&A, Networking
8:30pm Closing Remarks

Speakers Include:
Sara Batterby, Akel Ventures
Tod Francis, Shasta Ventures
Jan Pepper, Alameda Municipal Power
Scott Potter, San Francisco Equity Partners
Alicia Seger, TerraPass
Moderated by: Mitch Zuklie, Orrick

For more information or to register: http://sdforum.org/greenclean

Price: Platinum Pass: $0, Members: $30, Non-Members: $40

Location:
Orrick
1000 Marsh Road
Menlo Park, CA

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