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Join Siteworx and featured guest, Stephen Powers, Principal Analyst at Forrester Research, Inc., for an overview of the key technologies and methodologies that are essential to today’s interactive marketers. Using a research-based approach, we’ll share the latest insights on how marketing and IT organizations at leading enterprises are transforming to deliver rich interactive experiences that fulfill the promise of persuasive online engagement.
We’ll Share:
*Components of an ideal customer experience
*Tools to uncover how your content is being consumed
*A new framework for understanding the interactive marketing vendor landscape
*Integration considerations and steps to developing a persuasive content strategy including the idea of a closed-content loop