The Political Mind: Why You Can't Understand 21st Century American Politics with an 18th Century Brain

Linguist George Lakoff discusses language, politics, the human brain and how all three connect in his fascinating study of modern politics. Effective story-telling, according to Lakoff, touches an emotional chord in humans that is far more effective than the dry and logical discussion of issues. Any political movement that hopes to succeed must approach voters using a language that engages listeners on that emotional level. The impact will be seen in this upcoming election!
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