Mental Models workshop with Indi Young

Clearleft and Indi Young: two great tastes that taste great together.

In this full-day workshop, Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, will teach you how to better understand the user experience through the use of mental models before making design and strategic decisions.

Those in the field of cognitive research have been describing and defining mental models for a few decades. Mental models are the most effective way to align design strategy with your users' behavior, and to approach your design from the understanding of the end user. Mental models are representations of people's behavior, philosophies, and emotion around how they accomplish something, regardless of which tools they use.

Indi Young is an applications and navigation guru who began her work in Web applications in 1995. A founding partner of Adaptive Path in 2001, she has worked with an impressive collection of clients.

The workshop costs £395 per person but Early Bird tickets are available until May 7th for £345 per person.