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Boost Revenues with Intelligent Email Marketing

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Thursday June 5, 2008 from 9:00am - 12:00pm
Hyatt Regency Calgary
700 Centre St. SE
Calgary, Alberta T2G 5
Category: Education
Every dollar spent on email marketing generates $48 in sales*. Does your email program produce similar results? If not, now is the time to reassess your email strategy.

Learn how to send smarter email communications that recipients will open, read, and respond to, time after time. Improve your current strategy by integrating the latest techniques such as A/B split testing, triggered workflows, segmentation, etc. Ensure your messages are inbox-friendly and learn how to tie your campaigns directly to your bottom line.

Attendees will learn how to boost their revenues by:
-Building a stronger opt-in database
-Executing highly targeted email campaigns, with little manual effort
-Managing their email timeline, not just their email message
-Strengthening trust and boosting deliverability
-Focusing campaign objectives and measuring results

Who Should Attend:
Marketing & sales professionals with email marketing experience. Ideal attendees have an email program in place and want to better realize their program objectives.

Cost: Free, but registration is required

Register at http://www.campaigner.com/seminar.html

*Source: Direct Marketing Association, 2007
 
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