Under the motto “Game Changers” the next conference 2010 will discuss over two days how the currently emerging economy of mobile applications (App Economy) is influencing companies’ digital strategies. The question of how companies will interact with consumers on mobile devices in future will have a greater impact on business models than PCs and the Internet. next10 will present the foremost Game Changers in STATION-Berlin on 11 and 12 May 2010 and will highlight the booming apps economy.

The leading conference for the digital economy in Germany will be held in Berlin for the first time this year. SinnerSchrader and STATION-Berlin are organising the next conference jointly for the first time. The aim of the long-term cooperation is to develop the next in Berlin into the leading European congress for the digital and creative economy. Two thousand participants and more than 100 speakers from all over Europe and the USA are expected at the fifth next conference.

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