Predictive Analytics for Business, Marketing and Web

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions.

100% of October 2007 attendees rated this program Excellent or Very Good. (This seminar is offered in conjunction with the eMetrics Marketing Optimization Summit.) **Early-bird special: Sign up 3 weeks ahead for $100 off the registration fee. (We also have a seminar taking place in San Francisco on May 8-9, 2008).

Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn-predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit.
[ As Seen at: http://TechVenue.com ] TVR6173123

$1495 ($100 early-bird discount).