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Market Launch: The Forgotten Phase of NPD (Product Management Experience Series)
Wednesday January 18, 2006 from 6:30pm - 9:30pm
Support Center for Nonprofit Management
305 7th Avenue
New York City, New York Get Directions
More than 40% of all new products fail (see 2004 PDMA Benchmarking Study). - A rate that has remained almost unchanged for the past 50 years. So what's the problem? That's the question Joan Schneider, founder and president of Schneider Associates, started asking. The result? New Product Launch: 10 Proven Strategies, the first-ever investigation of factors that lead to launch success.

http://www.pdma.org/nynj
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