Blogs are powerful communication platforms that allow you to capture information you find interesting and to share it with an "audience" who can talk back to you. This panel of five business bloggers with a combined blogging lifetime of 19 years has generated business, communicated the concerns of its customers, experimented, and broken new ground through their blogs. Topics we'll cover include: Blogging as knowledge management, Blogging as a conversation, Blogging for "fame and fortune", Blogging as a platform for experimentation, and Blogging to reduce internal spam. Come join us to share your experiences and have the chance to speak at length with experienced bloggers.

Moderator - Jessica Lipnack, CEO, NetAge
Speaker - Bill Ives, Web 2.0 Consultant and Writer, Portals and KM
Speaker - Cesar Brea, Partner, Force Five Partners
Speaker - Doug Cornelius, Knowledge Management Attorney, Goodwin Procter LLP
Speaker - Patti Anklam, Principal, Net Work

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