NMK (New Media Knowledge)
Beers & Innovation: Coming of Age

Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before.

But is it really just one group? 50 is very different to 75 and one can’t assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?

• A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
• 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
• More than half the visitors to MySpace are aged over 35 (Comscore)
• The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)

Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:

David Noble, MD of age-positive social networking site Wanobe
http://www.wanobe.com

Dick Stroud of 50+ marketing consultancy 20Plus30 and author of the 50-Plus Market
http://www.20plus30.com
http://www.the50plusmarket.com

Stephen Morgan, MD of dev agency Squiz who worked on the new 50Connect site
http://www.squiz.co.uk
http://www.50connect.co.uk

Sarah Robson, Research & Planning Director at Millennium marketing agency that focuses on the mature market
http://www.millenniumdirect.co.uk

So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.

Your welcome drinks are very kindly sponsored by Campbell Hooper, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. http://www.campbellhooper.com

BOOK NOW at: http://www.nmk.co.uk/event/2008/4/28/beers-innovation-coming-of-age

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