Web 2.0 For Marketers - delivered by Janet Johnson - how to leverage collaboration and community technology to build buzz for your brand.

There's talk online that blogs are now trailing indicators of what's really going on in the world today... Larger companies are not adopting Web 2.0 tools as quickly as they should. The opportunity to level the playing field is here. Learn how entrepreneurs can gain competitive advantage using free tools like Twitter, Attensa's RSS readers and Wordpress to build business intelligence, buzz and awareness for your brand.

About the instructor: Janet Johnson

A software, Internet and telecommunications industry veteran; Janet has held executive level sales, marketing and business development positions with a broad range of top technology companies including Apple, Enron, Now Software, Merant and Marqui. She now spends her life consulting with companies who want to leverage new media in their marketing initiatives, and to understand how to use technology to help them.

Janet's client list includes: The Academic Network, Attensa, Auctionpay, AXIS Health Partners, Chockstone, ID Branding, JWT, OpenMake Software, Pulse Health, Saltmine, SnapNames, SoMA Designs and WebTrends.

She is currently serving on the Board of Directors for the Oregon Entrepreneurs Network and advising World Pulse as a member of their Brand Advisory Team.

When: May 21, 2008 10:00 am
Where: Online

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