As part of a unique partnership, AIGA SF and Apple Computer, Inc. have teamed up to give AIGA members the opportunity to show the business community the power of graphic design. On the third Wednesday of each month an AIGA member will present a special program at the Apple Store in San Francisco?s Union Square.

This series is brought to you by the AIGA business outreach committee. If you are interested in speaking at the Apple Store, or joining the business outreach committee, please contact Said Osio.

AIGA + APPLE @ the San Francisco Apple Store

April 19, 2006
DWELL Magazine
Lara Hedberg Deam, founder

Lara Hedberg Deam will discuss the origins of Dwell from an idea, to launch, to becoming a five year-old brand. She will explore the magazine?s evolution since inception. The public?s appetite for modern design has also evolved and she will address some of those changes and why she believes innovative design will continue to flourish.

Lara Hedberg Deam conceived of Dwell magazine after studying design and working closely with architect, Bob Hatfield, to complete her home. Her studies helped her define the architectural concepts she hoped to explore during the project and led her to the discovery that the typical shelter magazines were treating modern design as another style instead of a philosophy. Believing that an idea based discussion about innovative design would help generate more interest and participation in modern design, she started Dwell. Since the magazine?s launch in October of 2000 it has grown to a circulation of over 250,000 and garnered many accolades and awards, including the American Society of Magazine Editors General Excellence Award in 2005.

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