Interaction design is no longer limited to the web. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach to design and development must also shift past our somewhat limited U.S-based thinking and into a global perspective. In this enlightening session, design ethnographer and Web veteran Kelly Goto discusses the evolution of Web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.

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