Skype has revolutionized a staid form of communication which has become the dominant way in which the world interacts?the telephone call. Skype, which enables free Internet telephony, has more than 75 million users worldwide and is the most successful communication software company in history. Learn from Skype?s success.

What You?ll Learn:

- Short presentation on Skype Technologies, the company behind Skype
- Entertaining and insightful stories from Japan and overseas of how Skype could grow to 75 million users without spending almost anything on marketing.
- Easy-to-understand results of proprietary research over the last 6 months with interesting interviews from Skype partners, affiliate marketing partners and Skype users and the world?s first ?Skype Day? in Tokyo in November 2005 with more than 15 Skype technology partners present.

How you can apply it?:
* Use Skype yourself.
* Apply Skype?s marketing in your business

== Speaker ==
Rainer Jeske, born in Germany, is Principal at Comites Asia specializing in retained IT Executive Search. Prior to joining Comites Asia, he managed his own company, ConnectYou, providing consulting services for word of mouth marketing consulting. He is President of Japan?s Kuchikomi Marketing Association (KUMA, kuchikomi means word of mouth) and is at the forefront of next-generation marketing initiatives. Mr. Jeske speaks Japanese, English, German and Italian. He holds an MSc in Technology Management from University of Manchester Institute of Science & Technology, in United Kingdom.

Rainer Jeske,
KUMA - Kuchikomi Marketing Association of Japan
rainer4ibi@yahoo.com,
03-3406-7775
Column Minami Aoyama 7-1-5-607 Minami Aoyama, Minato ku, Tokyo 107-0062

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