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Topic: ?The Service Mission?.
Presenter: Dr. Chris Bart, McMaster University
In this presentation, Dr. Bart notes that every organization that is committed to the highest level of customer service faces the challenge of how to create, increase and then maintain such service on a daily basis throughout their organization. While many organizations ?talk? great service, most fail in the consistency of delivery. These public displays of good intentions are important and admirable. But the true worth of ?service values? comes from the extent to which they are religiously practiced rather than merely professed. To make service excellence a reality, therefore, requires both leadership and a sense of mission. This presentation serves to remind owners, managers and employees of the kind of leadership behaviours that they must perform and the tools that they can deploy to achieve extraordinary levels of service