The seminar will cover:

* When to blog, comment or listen.
* The benefits of RSS, blogging and podcasting.
* How to build a business case for new media initiatives.
* The importance of authenticity and transparency.
* How to integrate new media into conventional PR campaigns.
* The basics of search engine optimization (SEO).
* Podcast development, production and distribution.
* Video on demand,Webcasts and vidcasts.
* Social book marking.
* Social networking.
* Second Life, a 3-D online digital world.

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