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Marketing to Youths Conference
Monday May 23, 2011 - Tuesday May 24, 2011
The Orchard Hotel
442 Orchard Road
Singapore, Central Singapore Get Directions
Do you know how to create products that offer value to youths?
Are your advertising efforts executed in a creative and fresh manner that garners their attention?
What is the right balance between traditional and digital youth marketing?
For the 7th year running, join us at this interactive two-day conference on “Marketing to Youths” to acquire best methodologies and techniques for boosting brand performance and ROI. Learn how Intel, Kellogg’s, Kraft, P&G, Unilever, HSBC, Health Promotion Board (HPB), MTV, Kotex, Nokia, Topshop, Starhub and Norton and more created authentic and genuine brands by engaging youths in their language and on their terms. Using in-depth case studies and workable solutions, dispel myths about what makes youths tick in comparison with past generations, embark on the youthsourcing process to co-create new product development and extensions as well as come up with a holistic integrated campaign that both engages and encourages participation from youths. At the end of it all, gain actionable insights into creating a brand youths are inspired to invest in on a daily basis!

For more details, please visit http://www.conferences.com.sg/conf-my7.htm

For more information, please email Ms Adrielle Ting at adrielle@conferences.com.sg or call us at +65 6372 2202.
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