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The Essentials Of Direct And Database Marketing

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Thursday December 4, 2008 from 12:00am - 12:00am
Forrester Research, Inc.
400 Technology Square
Cambridge, Massachusetts
Category: Commercial
This workshop helps participants understand the changing role of direct and database marketing in relation to their overall marketing efforts. Specific exercises help Direct Marketing professionals learn how to assess their organizational readiness to extend and expand their current efforts.
 
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