You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you'll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We'll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required. Details of this event may be subject to change. Please visit http://www.cce.usyd.edu.au/course/wfbm for more information or to register.

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