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ICI-1 - Competitive Intelligence Basics Workshop
Monday November 19, 2012 - Tuesday November 20, 2012
The Chancery Hotel
10/6, Lavelle Road
Bangalore, Karnataka Get Directions
Achieving competitive advantage through systematic competitor and market analysis

Competitor Analysis vs. Market Analysis imgageIn times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning. Competitor analysis is essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.

This workshop conveys the fundamentals needed to efficiently conduct research, master information overload, use analytical tools intelligently, implement Competitive Intelligence as a process in your business and make strategic decisions with greater certainty.
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The Chancery Hotel


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