Prognoses, potentials, life cycles
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CI analysts are often called upon to assess the market attractiveness for new products and services. This involves an analysis of market potential, segments, profit potential and the competitive situation in order to make a prognosis of the future development of these market parameters The results of a strategic market analysis serve as a basis for the development of product and corporate strategies, scenario planning and benchmarking analyses.
This workshop incorporates a comprehensive illustration of proven methods in strategic market analysis. The methodical fundamentals are communicated without the theoretical ballast and these are then applied directly using real-life case studies.

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