All human behavior is governed by what makes one feel important. If this statement is true, then what type of influence could you have if you knew what made someone feel important? What drives people to do what they do? What gives someone the courage to beat unbeatable odds? I-ology is an international film set out to discover what governs all human behavior. Take a journey with us to find out what makes you feel important.

Rather than simply talking in theory about how to improve your life, the film actually follows people through their lives and shows how applying The Law of Importance has changed their lives. The film has selected people from diverse backgrounds, from the ‘hood to well-known heroes and shows how the one commonality that ties us all together is having an “internal focus.”

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