Welcome, Guest Sign In | Sign Up | Help

Web search query term Web Search

Group Tags: online sem seo interactive marketing media emarketing social engine mobile search advertising widgets web 20 twitter brand google askcom internet yahoo building pagerank link alternative keyword vertical research local image

Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives of the Search Engines themselves.

Most SES events cover introductory and basic level tracks, including:
* How to design search engine-friendly web pages
* Constructing a business case for your board to encourage a greater investment in search
* The basics of building links and their importance to rankings
* Whether to build expertise in house or outsource to an agency
* How to select an agency if you choose to go down this route
* Manage pay-per-click campaigns and analyzing your return on investment
* Building an analytics package into your business and interpreting the results to build greater success
* How to convert more of your visitors into buyers with refinements to landing pages

If you attend an SES event, you'll soon realize that everyone was a beginner once. Attend the introductory sessions, ask questions and build your network amongst your peers. Very soon you'll be up to speed and ready to move on to some of the more advanced and cutting edge search marketing techniques.

At SES you'll learn how to:
* Better integrate search with your other marketing channels
* How to extend your brand into new markets and overseas
* Identify the opportunities available in vertical search engines
* Produce and optimize video and audio content on your site
* Tap into traffic from local search listings