Tag IT
Search optimization is a significant factor in web marketing , MAnny of us have sites , that do not tun up in a search. Try Googling your name, your brand, search for the products your sell in the area you sell. Will I find you or would I have had to know you first. Whether it is your brick and mortar Presence, your virtual presence, Customers get there in one of four ways
FAMILARITY: they know where you are and what you sell
REFFERRAL: from A friend or casual acquaintance mention in ad, article- something or someone reccomending you.
DIRECT SEARCH; here however they are more likely to be searching for their needs, rather than your particular brand
Then there are those gems that we find just browsing by on our way to another destination1! This is your guide to tag words for your web marketing presence
Words that refer to You and your brand,your location:
Referrals Based on your expertise or specialization:
General , generic words that relate to your product
The last is a little trickier. The a-liners Is about designers, I have been able to connect to jazz enthusiaste simply by finding the common elements of jazz and fashion. A simple guide is to know , understand your customers needs in a broader scene. It also involves actively embracing your passion within you buisness environment!
Fri 21 Oct 2005 at 06:58 AM