Saturday March 1, 2008
10:00 AM-6:00 PM
$699 per student

All classes held at:
Involution Studios
1294 Kifer Rd, Ste. 707
Sunnyvale, CA 94086

This course will provide first-hand knowledge and training in core design research methods. At its root, design research emphasizes learning about people and using the insights gained to inform and inspire design. We will focus on exemplary models of what research is, what it looks like, its role in concept generation, and what it produces.

Students will develop their own design research philosophy, learn how to think about people, behavior, and culture, as well as the importance of being open to new perspectives. They will also learn tactical skills they can immediately put into practice: how to conduct observations and interviews, find research participants, and interpret and synthesize results as fodder for design and storytelling.

Instructor Steve Portigal
Steve is the founder of Portigal Consulting, a boutique agency that helps clients discover and act on new insights about themselves and their customers. He has conducted hundreds of ethnographic interviews in homes, public spaces, and work places, interviewing families, hotel maintenance staff, architects, rock musicians, home automation enthusiasts, and radiologists.

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Steve and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!

http://involutionstudios.com/?p=108&cat=8