Search Engine Strategies London Conference & Expo

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Register by 22 December and SAVE £300.

New agenda is up: http://searchenginestrategies.com/london/agenda.html

Sessions include:
- Online Video Update - The Next Wave
- Video & Podcast SEO
- Analytics: Data Into Action
- Affiliate & Search Marketing Square Off
- Universal & Blended Search

IAB UK will be hosting a free seminar in SES London 2009

Tuesday. 17 February
1pm to 2pm

Search Marketing Best Practice
Here, in this exclusive session for SES 09, senior thought leaders from the Search Council discuss the topics in the resource, bringing advice jointly approved by Google, Microsoft and Yahoo! direct to the search industry. Each attendee will also be given a free printed copy of the resource and agency selection checklist.

The agenda will cover:

Intellectual property ownership - do you really have control of your keyword and campaign data? Are you aware of its value and the risks you may be placing your business under?
Trademark use - what are the rules and issues? What should you be aware of? Have recent changes affected the market place?
Selecting a search agency - if you require an agency to help with your search marketing it's important that you choose the right one. Are you confident that your selection process is fool proof? Are you approaching the process in the correct manner? Do you know what you should and shouldn't be checking? This session will discuss everything you need to make the right decisions.
Round-up and questions

For additional details visit:
http://searchenginestrategies.com/london/agenda-day1.html#iab

seems that it's a great conference. give me brief details abt it.