Idea Day: Kevin Hoffberg

In case Brian doesn't get around to updating the main entry, the speaker and topic has been changed. Here is information about the new speaker and topic for tomorrow's (Feb. 15) meeting:

Kevin (www.kevinhoffberg.com, www.decision-quality.com) is a long-time author and consultant on go-to-market strategy, customer experience and decision quality. He has over a twenty-five year business career advising executives at hundreds of organizations like Microsoft, Sony, Colgate Palmolive, Lloyds of London, Sears, Ernst & Young, Bristol Meyer Squibb and many many others.

Kevin's presentation will be called "Forget the Box." We?ve all heard the phrase ?think outside of the box,? the implication being that what?s normal and usual is ?the box,? and good ideas live somewhere else. By extension, to come up with high quality, innovative ideas you need to think outside the box. But who says the best idea isn?t actually in the box but you can only see it if you stand on your head? Or maybe the box isn?t the issue: It?s just that the current box is in the wrong place?

http://www.theonion.com/content/node/29587

Does Kevin also go by the name Brent Barlow?