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    <title>Upcoming: Start Up 2.0 Events</title>
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    <title>Nov 19, 2009: Social Financing - Using the Web to Mine Money for Your Venture at Sun Microsystems - Bldg 12</title>
    <description><![CDATA[Raising money from VCs is increasingly difficult for early stage companies--even ones with a good product. Social networks have been great for generating awareness but how do you turn social equity into funds for your business? Social financing is working well for entrepreneurs in developing countries and those improving the well-being of society and the environment. Could that same model work here? New models are rapidly emerging that are changing the landscape for how businesses raise money. <br /><br />
The panel, organized by GABA and SVASE will discuss these specific topics: <br /><br />
-What is social financing?<br />
-What is microfinancing?<br />
-What new tools are available today?<br />
-How companies facilitate sources of social funding<br />
-How social networks can become social financing engines<br /><br />
Panelists:<br />
Marc Dangeard, Founder, Entrepreneur Commons<br />
Joshua Sams, Co-Founder &amp; CEO, Sprowtt Marketplace<br />
Trevor Cornwell, Founder &amp; CEO, Embarkons<br />
TBD<br /><br />
Moderator:<br />
Sumaya Kazy, Sr. Social Media Manager, Sun Microsystems<br /><br />
Agenda:<br />
6:00 - 7:00 pm Registration and Networking Reception<br />
7:00 - 8:15 pm Panel Discussion and Q&amp;A<br />
8:15 - 9:00 pm Networking<br /><br />
Complimentary appetizers, beer, wine and soft drinks will be served.<br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
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    <pubDate>Sun, 08 Nov 2009 20:13:15 -0700</pubDate>
    <dc:date>2009-11-08T20:13:15-07:00</dc:date>
    <xCal:summary>Social Financing - Using the Web to Mine Money for Your Venture</xCal:summary>
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   <item>
    <title>Dec 15, 2009: Green and Clean Evening Series: How Green are You Going to Be? at Orrick, Herrington &amp; Sutcliffe LLP</title>
    <description><![CDATA[The greening of our society has been under way for well over a decade and changing our language along the way.  The rise of consumers becoming Eco-frugal or going for Eco-status by tuning into Eco-vertising leads the market and entrepreneurs to believe we&#39;ve shifted from a &#39;fad&#39; to fundamental changes to our lifestyle.  Is that true or a bunch of green washing?  The real question is whether the &#39;tipping point&#39; has been reached in the greening of the American consumer and is their purchasing behavior mirroring their new found green values.<br /><br />
Agenda:<br />
6:00-6:30pm  Registration &amp; Networking<br />
6:45-7:00    Introductions<br />
7:00-8:00    Panel Discussion<br />
8:00pm       Q&amp;A, Networking<br />
8:30pm       Closing Remarks<br /><br />
Speakers Include:<br />
Sara Batterby, Akel Ventures<br />
Tod Francis, Shasta Ventures<br />
Jan Pepper, Alameda Municipal Power<br />
Scott Potter, San Francisco Equity Partners<br />
Alicia Seger, TerraPass<br />
Moderated by: Mitch Zuklie, Orrick<br /><br />
For more information or to register: <a rel="nofollow" href="http://sdforum.org/greenclean">http://sdforum.org/greenclean</a><br /><br />
Price: Platinum Pass: $0, Members: $30, Non-Members: $40<br /><br />
Location:<br />
Orrick<br />
1000 Marsh Road<br />
Menlo Park, CA<br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
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    <pubDate>Sat, 07 Nov 2009 14:08:05 -0700</pubDate>
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   <item>
    <title>Nov 16, 2009: Startup SIG: Demo Night! at Orrick, Herrington &amp; Sutcliffe LLP</title>
    <description><![CDATA[Come check out up to 10 new products, companies, and ideas! Each gets 5-10 minutes, so it will be a busy night.<br /><br />
If you&#39;d like to present, email <a rel="nofollow" href="mailto:startupsig@sdforum.org">startupsig@sdforum.org</a> with a couple lines about your startup, including a link if possible. We&#39;ll try to include everyone but may have to prioritize based on perceived audience appeal.<br /><br />
Check out the latest list at:<br />
<a rel="nofollow" href="http://startupsig.pbworks.com/">http://startupsig.pbworks.com/</a><br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4840044/#comments</comments>
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    <pubDate>Mon, 02 Nov 2009 20:26:41 -0700</pubDate>
    <dc:date>2009-11-02T20:26:41-07:00</dc:date>
    <xCal:summary>Startup SIG: Demo Night!</xCal:summary>
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   <item>
    <title>Nov 13, 2009: Berkeley-Stanford CleanTech Conference: Smart Grid at SRI International</title>
    <description><![CDATA[Berkeley-Stanford CleanTech Conference: Smart Grid<br /><br />
Berkeley-Stanford CleanTech Conference (BSCC) announces its fourth in a continuing series of focused conferences highlighting clean technology solutions to address the planet&#39;s multifaceted energy challenges. <br /><br />
This fourth installment is made possible through Stanford University&#39;s Energy Crossroads and sponsorship from the Electric Power Research Institute (EPRI) and Berkeley-Columbia Executive MBA Program. This conference will provide information on the past, current and future state of the Smart Grid from a technical, policy and business point of view. For participants, this is an excellent opportunity to network and learn more about opportunities in this rapidly emerging field. <br /><br />
Confirmed Panelists include<br />
* Andrew Tang: Senior Director, Smart Energy Web, Pacific Gas and Electric Company<br />
* Andrew Campbell: Senior Energy Advisor, CPUC<br />
* Erfan Ibrahim: Technical Executive at the Electric Power Research Institute (EPRI).<br />
* Alex Beavers: Corporate Director, SRI International<br />
* Jordan Breslow: Silver Spring Network<br />
* David Meyers: Director of Business Development - Western Region, EnerNOC<br />
* Craig Lawrence: General Partner, Accel<br />
And many more... <br /><br />
Date: Friday, November 13, 2009<br />
Location: SRI International Auditorium, 333 Ravenswood Avenue, Menlo Park, CA 94025-3493<br />
Time: 12 pm - 7pm<br />
Website: <a rel="nofollow" href="http://cleantech.stanford.edu">http://cleantech.stanford.edu</a><br /><br />
About BSCC: The Berkeley-Stanford CleanTech Conference Series is a student-led organization founded in 2007 to bring together students at the Engineering, Business and Policy schools at Stanford University and UC Berkeley as well as key members of the academia, policy and business community in the Bay Area and beyond.<br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4811012/#comments</comments>
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    <pubDate>Fri, 30 Oct 2009 18:09:22 -0700</pubDate>
    <dc:date>2009-10-30T18:09:22-07:00</dc:date>
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    <xCal:dtstart>20091113T120000</xCal:dtstart>
    <xCal:dtend>20091113T190000</xCal:dtend>
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   <item>
    <title>Nov 10, 2009: Cleantech Financing for the Future at K &amp; L Gates</title>
    <description><![CDATA[The news in recent weeks have been optimistic for the cleantech industry. After waiting, we have seen some allocation of Stimulus funding. We have also seen a steady increase in investment by VCs and other funding sources. And with the new loan guarantee program, traditional banks may become more involved in the sector. Financing your future requires careful consideration of the variety of funding options -- from traditional banks, VCs and the government. This panel will present several perspectives on cleantech financing and the obligations and opportunities under a variety of financing arrangements. <br /><br />
Moderator:<br />
Aaron Schapiro, Associate, Cleantech Financing, K&amp;L Gates<br /><br />
Panel:<br />
Rob Fernandez, Vice President, Commercial and Technology Banking, Wells Fargo.<br />
Fred Greguras, Partner, Cleantech Financing, K&amp;L Gates.<br />
Kristina Peterson, President, Gemini Solar Development Company, Vice President, Finance, Suntech.<br />
Alex von Welczeck, Chief Strategy Officer, Solar Power Partners.<br /><br />
Agenda:<br />
6:00 - 7:00 pm Registration  Networking  Reception<br />
7:00 - 8:30 pm Program: Panel Discussion<br />
8:30 - 9:00 pm Networking<br /><br />
Complimentary appetizers, beer, wine and soft drinks will be served.<br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4810441/#comments</comments>
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    <pubDate>Thu, 29 Oct 2009 19:43:38 -0700</pubDate>
    <dc:date>2009-10-29T19:43:38-07:00</dc:date>
    <xCal:summary>Cleantech Financing for the Future</xCal:summary>
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   <item>
    <title>Dec  2, 2009: PRSA Silicon Valley Presents: Media Predicts 2010 at Computer History Museum</title>
    <description><![CDATA[Making the List: What&#39;s Hot and What&#39;s Not in 2010<br /><br />
Join us December 2 when PRSA Silicon Valley presents  the must-attend visionary event of the year at the Computer History Museum. How will the technology landscape be different a year from now? What company is poised to become the next FaceBook? <br /><br />
Media Predicts 2010 (Wednesday, Dec. 2, 2009) promises to be the ultimate event of the year, once again. Attendees will be able to network with many of the Silicon Valley&#39;s Who&#39;s Who, discussing - over cocktails in advance of the main event - what they think will be big in the coming year. You won&#39;t want to miss out on what promises to be a memorable evening, and you&#39;ll be first to hear from the top journalists and bloggers what the biggest technologies, companies, issues and trends will be in the year ahead.<br /><br />
Bring your customers, partners and colleagues along to celebrate the year and set the stage for a remarkable one ahead. Seats are limited and this event sells out annually weeks or months in advance, so we recommend you REGISTER NOW to assure your seat or table. Note that PRSA Silicon Valley will keep attendance fees at the same reasonable level to ensure attendance is not a barrier to anyone wishing to attend in a continuing tough economy. Thank you to our sponsors for making this possible!<br /><br />
Media Predicts 2010 Honorees:<br /><br />
New York Times &amp; Bits Blog - Brad Stone<br />
Wall Street Journal &amp; Digits Blog - Ben Worthen<br />
USA Today &amp; LastWatchDog Blog - Byron Acohido<br />
Bloomberg News - Connie Guglielmo<br />
VentureBeat &amp; DEMO - Matt Marshall<br />
GigaOM - Om Malik<br />
WIRED - Steven Levy<br />
CNBC - Jim Goldman (Moderator)<br />
SFGate - Duffy Jennings (Master of Ceremonies)<br /><br />
Comedian WILL DURST will open this year&#39;s event!<br /><br />
And, this year&#39;s musical entertainment includes:<br />
Dawn Walker, Principal Flutist, Monterey Symphony, and Dan Levitan, Principal Harpist, Symphony Silicon Valley<br /><br />
For more details visit: <a rel="nofollow" href="http://www.prsasiliconvalley.com/Media-Predicts">http://www.prsasiliconvalley.com/Media-Predicts</a><br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4809694/#comments</comments>
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    <pubDate>Wed, 28 Oct 2009 19:38:22 -0700</pubDate>
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   <item>
    <title>Nov 11, 2009: VC TaskForce - Cleantech Forum, China Cross Border Investment at Morrison &amp; Foerster</title>
    <description><![CDATA[Our Fifth Forum: Cross Border Investment<br /><br />
Through concerted governmental efforts, China has positioned itself to potentially become the first &quot;green&quot; superpower.  Not only has it set an ambitious goal of generating 15% of its electricity from renewable energy by 2020, it has supported that goal through a number of national incentive programs, including a nationwide feed-in-tariff program to incentivize wind power production, and programs to promote rooftop solar applications and award tariffs for utility scale ground mounted solar power plants.  In the area of energy efficiency, China has adopted fuel economy standards that outpace those of the U.S.  <br /><br />
Where do foreign investors fit into this scheme, especially in light of the recent rebound in cleantech venture investment globally?  While China officially &quot;encourages&quot;  foreign investment in such areas as clean energy production and the manufacturing of clean technology equipment and products, recent regulatory changes have made it more difficult for foreign investors to utilize traditional &quot;offshore&quot; structures to invest in Chinese companies and signaled a preference for strategic or purely onshore investment by foreign investors.  The panel discussion will offer insights into the recent changes in the economic and regulatory landscape of the China cleantech sector, and the challenges and opportunities that lie ahead.  <br /><br />
Topics include:<br /><br />
The strategic significance of the cleantech industry for China&#39;s economy.<br />
Current trends and opportunities for foreign investment in China&#39;s cleantech sector.<br />
The significance of, prospects for and challenges in technology transfer and intellectual property protection in China&#39;s cleantech sector.<br />
Key issues in structuring cleantech deals in China.<br />
Exit strategies -onshore or offshore?<br />
Similarities and differences between the cleantech industry in China and the U.S.<br /><br />
Moderator and Panelists:<br />
The panel will be announced shortly<br />
]]></description>
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    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4769816/#comments</comments>
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    <pubDate>Sat, 24 Oct 2009 04:22:55 -0700</pubDate>
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   <item>
    <title>Nov 17, 2009: Telecom Council Executive Forum:  Opportunities in India &amp; China at Nokia- Kirk Room</title>
    <description><![CDATA[The booming consumer markets of India and China offer untold opportunity for the right investors. But it seems that in the West, we are blinded by short-sightedness, and only try to shoehorn Western solutions into the Indian market. This meeting is intended to help the local community gain perspective on the unique nature of these markets. We&#39;ll discuss the types of devices they use, the apps that make sense, how bills are paid and mobile commerce, and what opportunities and threats are introduced by the growth of these Asian tigers.<br /><br />
Executives from the Telecom Council member companies gather every few months over lunch to discuss the needs, technologies, and trends that are affecting their businesses. Our Executive Forum meetings gather up to 40 senior-level people from across the telecom ecosystem for highly interactive discussion.<br />
]]></description>
    <guid>http://upcoming.yahoo.com/event/4768218/</guid>
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    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4768218/#comments</comments>
    <geo:lat>37.4049</geo:lat>
    <geo:long>-122.056</geo:long>
    <pubDate>Thu, 22 Oct 2009 03:49:14 -0700</pubDate>
    <dc:date>2009-10-22T03:49:14-07:00</dc:date>
    <xCal:summary>Telecom Council Executive Forum:  Opportunities in India &amp; China</xCal:summary>
    <xCal:dtstart>20091117T120000</xCal:dtstart>
    <xCal:dtend>20091117T140000</xCal:dtend>
    <xCal:location>http://upcoming.yahoo.com/venue/164550/CA/mountain-view/Nokia-Kirk-Room/</xCal:location>
    <xCal:x-calconnect-venue>
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     <xCal:adr>
      <xCal:x-calconnect-venue-name>Nokia- Kirk Room</xCal:x-calconnect-venue-name>
      <xCal:x-calconnect-street>313 Fairchild Dr</xCal:x-calconnect-street>
      <xCal:x-calconnect-city>mountain view</xCal:x-calconnect-city>
      <xCal:x-calconnect-region>California</xCal:x-calconnect-region>
      <xCal:x-calconnect-postalcode>94043</xCal:x-calconnect-postalcode>
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     <xCal:x-calconnect-tel>408 935 8702</xCal:x-calconnect-tel>
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    <category>Social</category>
    </item>
   <item>
    <title>Dec  4, 2009: Investor Forum: December 2009 Quarterly Meeting at Orange Labs (look for &quot;France Telecom R&amp;D&quot; signs)</title>
    <description><![CDATA[The Investor Forum and Service Provider Forum review 5-7 startups, with each presenter allotted 30 minutes to address the audience. Dialogue before and after presentations, during breaks, and over lunch ensures that participants have the opportunity to connect.<br />
]]></description>
    <guid>http://upcoming.yahoo.com/event/4768090/</guid>
    <link>http://upcoming.yahoo.com/event/4768090/CA/South-San-Francisco/Investor-Forum-December-2009-Quarterly-Meeting/</link>
    <dc:creator>FullCalendar</dc:creator>
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    <geo:lat>37.6693</geo:lat>
    <geo:long>-122.397</geo:long>
    <pubDate>Thu, 22 Oct 2009 00:12:57 -0700</pubDate>
    <dc:date>2009-10-22T00:12:57-07:00</dc:date>
    <xCal:summary>Investor Forum: December 2009 Quarterly Meeting</xCal:summary>
    <xCal:dtstart>20091204T083000</xCal:dtstart>
    <xCal:dtend>20091204T130000</xCal:dtend>
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      <xCal:x-calconnect-venue-name>Orange Labs (look for &quot;France Telecom R&amp;D&quot; signs)</xCal:x-calconnect-venue-name>
      <xCal:x-calconnect-street>801 Gateway Blvd, suite 500</xCal:x-calconnect-street>
      <xCal:x-calconnect-city>South San Francisco</xCal:x-calconnect-city>
      <xCal:x-calconnect-region>California</xCal:x-calconnect-region>
      <xCal:x-calconnect-postalcode>94080</xCal:x-calconnect-postalcode>
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     <xCal:x-calconnect-tel>650 875 1500</xCal:x-calconnect-tel>
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    <category>Social</category>
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   <item>
    <title>Nov 19, 2009: WorkIt.com&#39;s 6th Annual Silicon Valley Mixer at TechMart</title>
    <description><![CDATA[In its 6th year, WorkIt.com&#39;s Silicon Valley Mixer celebrates the people involved in Silicon Valley startups - the ones who are willing to take these risks in pursuit of their goals to launch and grow a thriving company - all while keeping our region on the cutting edge of technology and innovation.<br /><br />
Don&#39;t miss this opportunity to network with:<br />
Entrepreneurs &amp; Founders * CEOs &amp; CXOs * VPs &amp; Directors * Influencers<br /><br />
The 2009 celebration will also be the 10-year anniversary party for WorkIt.com! We have been serving the Silicon Valley and Bay Area since November 1999!<br /><br />
Join your Silicon Valley peers from local businesses and technology startups on November 19th at WorkIt.com&#39;s 6th Annual Silicon Valley Mixer and 10-Year Anniversary Party. The evening will offer opportunities to expand your network and help you reach your business goals. Every year, this event has 250+ in attendance! <br /><br />
Get your ticket early and don&#39;t miss out on this fun and effective networking opportunity!<br /><br />
Date: Thursday, November 19th, 2009<br />
Time: 6:00 p.m. to 9:00 p.m.<br />
Location: The Network Meeting Center at Tech Mart<br />
5201 Great America Parkway, Santa Clara<br />
Parking: Free parking in the lot behind the building<br /><br />
Price: Tickets are $35 online before the event and $45 the day of the event, if there are still tickets available.<br /><br />
This year&#39;s event will include a raffle for some exciting gifts! Must be present to win - drawing at 8:00 p.m. <br /><br />
$35.00 online.<br />
]]></description>
    <guid>http://upcoming.yahoo.com/event/4644636/</guid>
    <link>http://upcoming.yahoo.com/event/4644636/CA/Santa-Clara/WorkItcom39s-6th-Annual-Silicon-Valley-Mixer/</link>
    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4644636/#comments</comments>
    <geo:lat>37.355</geo:lat>
    <geo:long>-121.952</geo:long>
    <pubDate>Thu, 15 Oct 2009 05:19:43 -0700</pubDate>
    <dc:date>2009-10-15T05:19:43-07:00</dc:date>
    <xCal:summary>WorkIt.com&#39;s 6th Annual Silicon Valley Mixer</xCal:summary>
    <xCal:dtstart>20091119T180000</xCal:dtstart>
    <xCal:dtend>20091119T210000</xCal:dtend>
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     <xCal:x-calconnect-venue-id>http://upcoming.yahoo.com/venue/8836/</xCal:x-calconnect-venue-id>
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      <xCal:x-calconnect-venue-name>TechMart</xCal:x-calconnect-venue-name>
      <xCal:x-calconnect-street>(next to Great America)</xCal:x-calconnect-street>
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      <xCal:x-calconnect-region>California</xCal:x-calconnect-region>
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   <item>
    <title>Nov 24, 2009: Web2NewYork November at Gallery Bar</title>
    <description><![CDATA[Networking party for post-internet media, advertising and business.<br /><br />
Confirmed to present:<br /><br />
Khanh Pham + Shu Kim, Shustir<br />
Adam Black, KeyWifi256<br />
]]></description>
    <guid>http://upcoming.yahoo.com/event/4563634/</guid>
    <link>http://upcoming.yahoo.com/event/4563634/NY/New-York/Web2NewYork-November/</link>
    <dc:creator>Web2NewYork</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4563634/#comments</comments>
    <geo:lat>40.7298</geo:lat>
    <geo:long>-73.9873</geo:long>
    <pubDate>Thu, 08 Oct 2009 12:30:23 -0700</pubDate>
    <dc:date>2009-10-08T12:30:23-07:00</dc:date>
    <xCal:summary>Web2NewYork November</xCal:summary>
    <xCal:dtstart>20091124T180000</xCal:dtstart>
    <xCal:dtend>20091124</xCal:dtend>
    <xCal:location>http://upcoming.yahoo.com/venue/63079/NY/New-York/Gallery-Bar/</xCal:location>
    <xCal:x-calconnect-venue>
     <xCal:x-calconnect-venue-id>http://upcoming.yahoo.com/venue/63079/</xCal:x-calconnect-venue-id>
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      <xCal:x-calconnect-venue-name>Gallery Bar</xCal:x-calconnect-venue-name>
      <xCal:x-calconnect-street>120 Orchard Street between Delancey &amp; Rivington</xCal:x-calconnect-street>
      <xCal:x-calconnect-city>New York</xCal:x-calconnect-city>
      <xCal:x-calconnect-region>New York</xCal:x-calconnect-region>
      <xCal:x-calconnect-postalcode>10002</xCal:x-calconnect-postalcode>
      <xCal:x-calconnect-country>United States</xCal:x-calconnect-country>
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     <xCal:url type='Venue Website'>http://upcoming.yahoo.com/venue/63079/NY/New-York/Gallery-Bar/</xCal:url>
     <xCal:x-calconnect-tel></xCal:x-calconnect-tel>
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    <title>Nov 13, 2009: Meet With Khosla Ventures at Fenwick &amp; West LLP Office</title>
    <description><![CDATA[The Meet with Series is a partnering and coaching series for entrepreneurs. The goal of the program is to facilitate meetings between cleantech entrepreneurs and investors, customers and potential partners. The 2009 EBC Meet with Series has featured Physic Ventures, PG&amp;E, Alloy Ventures, SRI and now Khosla Ventures! <br /><br />
After the presentation, each approved attendee will receive a one-on-one meeting with Alex Kinnier, Partner of Khosla Ventures. <br /><br />
Alex is working to speed up the next industrial revolution, focusing on solar energy utilization, thermal efficiency, energy conversion devices, energy storage, and biofuels. <br /><br />
For this particular session, we are accepting innovative cleantechnologies applications in areas such as renewable energy, energy efficiency, transportation, purification and so on. <br /><br />
Application free | Registration $100 to $225.<br />
]]></description>
    <guid>http://upcoming.yahoo.com/event/4550978/</guid>
    <link>http://upcoming.yahoo.com/event/4550978/CA/Mountain-View/Meet-With-Khosla-Ventures/</link>
    <dc:creator>FullCalendar</dc:creator>
    <comments>http://upcoming.yahoo.com/event/4550978/#comments</comments>
    <geo:lat>37.3912</geo:lat>
    <geo:long>-122.081</geo:long>
    <pubDate>Tue, 29 Sep 2009 18:37:43 -0700</pubDate>
    <dc:date>2009-09-29T18:37:43-07:00</dc:date>
    <xCal:summary>Meet With Khosla Ventures</xCal:summary>
    <xCal:dtstart>20091113T083000</xCal:dtstart>
    <xCal:dtend>20091113T130000</xCal:dtend>
    <xCal:location>http://upcoming.yahoo.com/venue/4760/CA/Mountain-View/Fenwick-amp-West-LLP-Office/</xCal:location>
    <xCal:x-calconnect-venue>
     <xCal:x-calconnect-venue-id>http://upcoming.yahoo.com/venue/4760/</xCal:x-calconnect-venue-id>
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      <xCal:x-calconnect-venue-name>Fenwick &amp; West LLP Office</xCal:x-calconnect-venue-name>
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      <xCal:x-calconnect-city>Mountain View</xCal:x-calconnect-city>
      <xCal:x-calconnect-region>California</xCal:x-calconnect-region>
      <xCal:x-calconnect-postalcode>94041</xCal:x-calconnect-postalcode>
      <xCal:x-calconnect-country>United States</xCal:x-calconnect-country>
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   <item>
    <title>Nov 10, 2009: UC Berkeley Pricing Program at Haas School of Business (UC-Berkeley)</title>
    <description><![CDATA[UC Berkeley&#39;s: Pricing for Profitability in the Information Age<br /><br />
Companies leave millions, sometimes billions, of dollars on the table every year through sub-optimal pricing practices. The current abundance of customer data, in the context of increased global competition and the instant information sharing made possible by the internet, requires companies to not only set the right prices, but to continually monitor and refine pricing. <br /><br />
The Pricing program at the UC Berkeley Center for Executive Development equips managers with proven techniques for assessing, formulating, and monitoring pricing strategies. Participants will learn several powerful principles of pricing, and will explore innovative approaches that take full advantage of the rapid changes brought about by the information age. The tools developed in this course will enable you to fully integrate the 3Cs of pricing (Customers, Competitors, and Costs) into the best price for your products.<br /><br />
Taught by leading Haas faculty together with Crossing the Chasm author, Geoffrey Moore  <br /><br />
Benefits<br />
Upon completion of this course, participants will:<br /><br />
- Possess a solid understanding of current pricing practices in product and service industries<br />
- Understand when and how to apply state-of-the-art frameworks for optimizing pricing decisions<br />
- Have mastered the essential techniques for making profitable pricing decisions <br /><br />
Who Should Attend?<br />
This course is targeted to Product Management, Marketing, Pricing, and Finance professionals who are responsible for pricing products and services. This course is ideal for the Executive who has responsibility for pricing an entire product or service line.<br /><br />
Program Dates: Nov 10-13, 2009<br />
Program Fee: $4,200 ($3,700 until 9/15/2009)<br />
For more information, visit: www.galimagroup.com/pricing or contact Tom Peterson, <a rel="nofollow" href="mailto:tom_peterson@haas.berkeley.edu">tom_peterson@haas.berkeley.edu</a>, 510-643-0476 <br /><br />
$4,200 ($3,700 until 9/15/2009).<br />
]]></description>
    <guid>http://upcoming.yahoo.com/event/4398799/</guid>
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    <geo:lat>37.8717</geo:lat>
    <geo:long>-122.253</geo:long>
    <pubDate>Mon, 31 Aug 2009 01:46:24 -0700</pubDate>
    <dc:date>2009-08-31T01:46:24-07:00</dc:date>
    <xCal:summary>UC Berkeley Pricing Program</xCal:summary>
    <xCal:dtstart>20091110T090000</xCal:dtstart>
    <xCal:dtend>20091110T170000</xCal:dtend>
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      <xCal:x-calconnect-postalcode>94720</xCal:x-calconnect-postalcode>
      <xCal:x-calconnect-country>United States</xCal:x-calconnect-country>
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     <xCal:url type='Venue Website'>www.haas.berkeley.edu</xCal:url>
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