http://upcoming.yahoo.com/group/2473/ Events feed for the email conferences, seminars, and events Group on Upcoming. Fri, 01 Aug 2008 10:15:23 -0700 Upcoming 60 en-us ]]> http://upcoming.yahoo.com/event/926235/ http://upcoming.yahoo.com/event/926235/ mBLAST http://upcoming.yahoo.com/event/926235/#comments Thu, 24 Jul 2008 00:03:13 -0700 2008-07-24T00:03:13-07:00 VB2008 20081001 20081003 http://upcoming.yahoo.com/venue/64274/ http://upcoming.yahoo.com/venue/64274/ The Westin Ottawa Hotel 11 Colonel By Drive Ottawa Ontario Canada http://upcoming.yahoo.com/venue/64274/ Commercial
Cost: Open Contribution - Feed the piggy

Proposed agenda

How will I benefit?

Building

* Increase deliverability - and email view-ability through minimising the impact of SPAM filters and different email reader platforms
* Increase response - Creative, copy and designs that stands-out in customers inbox which converts readers to action

Sending

* Select the most appropriate (audience) segmentation and targeting options - show groups/lists within Pure360's system
* Demonstration of bulk email tool (Pure360's)

Reporting

* Full reporting - Demonstration of types of results using Pure360's system
* Tips on adopting an approach of continuous improvement to your email campaigns from reporting measurement metrics

Evaluation

* Assessing current e-newsletter effectiveness beyond open and click rates
* Briefing on the latest privacy laws, guidelines and codes

If we have time, possibly a sequel to this event based on demand:

* HTML Development Do's and Dont's of email templates, by Jim Callender, Callender Creates.
]]> http://upcoming.yahoo.com/event/904409/ http://upcoming.yahoo.com/event/904409/ rosiesherry http://upcoming.yahoo.com/event/904409/#comments Wed, 16 Jul 2008 03:30:43 -0700 2008-07-16T03:30:43-07:00 Email Marketing Masterclass 20080821T183000 20080821T203000 http://upcoming.yahoo.com/venue/99520/ http://upcoming.yahoo.com/venue/99520/ The Werks 45 Church Road Hove England BN3 2BE United Kingdom http://www.werkshop.org.uk Education http://upcoming.yahoo.com/event/953792/ http://upcoming.yahoo.com/event/953792/ jdfalk http://upcoming.yahoo.com/event/953792/#comments Fri, 01 Aug 2008 10:15:23 -0700 2008-08-01T10:15:23-07:00 IETF 76 20091108 20091113 http://upcoming.yahoo.com/venue/181232/ http://upcoming.yahoo.com/venue/181232/ TBD TBD Hiroshima Hokkaido Prefecture Japan http://upcoming.yahoo.com/venue/181232/ Social http://upcoming.yahoo.com/event/953787/ http://upcoming.yahoo.com/event/953787/ jdfalk http://upcoming.yahoo.com/event/953787/#comments Fri, 01 Aug 2008 10:12:28 -0700 2008-08-01T10:12:28-07:00 IETF 75 20090726 20090731 http://upcoming.yahoo.com/venue/181231/ http://upcoming.yahoo.com/venue/181231/ TBD TBD Stockholm Stockholms Län Sweden http://upcoming.yahoo.com/venue/181231/ Social http://upcoming.yahoo.com/event/953775/ http://upcoming.yahoo.com/event/953775/ jdfalk http://upcoming.yahoo.com/event/953775/#comments 37.2197 -119.765 Fri, 01 Aug 2008 09:49:57 -0700 2008-08-01T09:49:57-07:00 IETF 74 20090322 20090327 http://upcoming.yahoo.com/venue/31104/ http://upcoming.yahoo.com/venue/31104/ TBD - San Francisco TBD TBD California United States http://upcoming.yahoo.com/venue/31104/ Social ]]> http://upcoming.yahoo.com/event/447547/ http://upcoming.yahoo.com/event/447547/ mBLAST http://upcoming.yahoo.com/event/447547/#comments 51.5221 -0.08699 Tue, 04 Mar 2008 08:09:36 -0700 2008-03-04T08:09:36-07:00 Legal Training for Digital Marketers - London 20081022 20081022 http://upcoming.yahoo.com/venue/115540/ http://upcoming.yahoo.com/venue/115540/ BSG House 226-236 City Road London England United Kingdom http://upcoming.yahoo.com/venue/115540/ Commercial ]]> http://upcoming.yahoo.com/event/833097/ http://upcoming.yahoo.com/event/833097/ mBLAST http://upcoming.yahoo.com/event/833097/#comments 42.3628 -71.0914 Tue, 24 Jun 2008 03:37:43 -0700 2008-06-24T03:37:43-07:00 The Road Map For Email Marketing Success 20081021 20081021 http://upcoming.yahoo.com/venue/113055/ http://upcoming.yahoo.com/venue/113055/ Forrester Research, Inc. 400 Technology Square Cambridge Massachusetts United States http://upcoming.yahoo.com/venue/113055/ Commercial
For more details: http://events.clickz.com/emerging/newyork/index.html

Event submitted by Eventful.com on behalf of sesevent.
]]> http://upcoming.yahoo.com/event/447571/ http://upcoming.yahoo.com/event/447571/ SES http://upcoming.yahoo.com/event/447571/#comments 40.7454 -73.9924 Tue, 04 Mar 2008 08:19:59 -0700 2008-03-04T08:19:59-07:00 ClickZ Specifics: Emerging Marketing Solutions 20081014T080000 20081014T170000 http://upcoming.yahoo.com/venue/24868/ http://upcoming.yahoo.com/venue/24868/ 26 + Helen Mills Theater 137-139 West 26th Street New York City New York 10001 United States http://www.26nyc.com/ 212.243.6200 Education
For consultants, designers, therapists, trades, trainers, cafes, restaurants, caterers, retailers and staff who have responsibility for the company's online marketing.
]]> http://upcoming.yahoo.com/event/753589/ http://upcoming.yahoo.com/event/753589/ kburgin http://upcoming.yahoo.com/event/753589/#comments Sun, 01 Jun 2008 13:07:27 -0700 2008-06-01T13:07:27-07:00 20+ Great Ways to Promote your Business Online: Marketing Workshop 20080909T180000 20080909T210000 http://upcoming.yahoo.com/venue/77554/ http://upcoming.yahoo.com/venue/77554/ Design & Technology Centre Cnr Gordon Street & Victoria Road Rozelle New South Wales Australia http://upcoming.yahoo.com/venue/77554/ Education SPEAKER: Valerie MacLean, Executive Director, BC Crime Prevention Association. Valerie MacLean continues to educate the public about fraud awareness and crime prevention. Her background includes RCMP law enforcement, fraud investigator, and spokesperson for the Better Business Bureau.
DESCRIPTION: Learn how to recognize a scam and some quick tips to take control. Avoid identify theft, be aware of current fraud and know when to contact officials. If something is too good to be true, it probably is a scam. Don't send money to receive a "prize", watch for hidden fees and false promises, and keep your money.
]]> http://upcoming.yahoo.com/event/492103/ http://upcoming.yahoo.com/event/492103/ MerrileeMiller http://upcoming.yahoo.com/event/492103/#comments 49.2819 -123.114 Fri, 18 Apr 2008 16:19:36 -0700 2008-04-18T16:19:36-07:00 Top 10 Fraud Scams 20080927T130000 20080927T150000 http://upcoming.yahoo.com/venue/36939/ http://upcoming.yahoo.com/venue/36939/ Mature Women's Network 3rd Floor, 411 Dunsmuir Street Vancouver British Columbia V6B 1X4 Canada http://www2.vpl.vancouver.bc.ca/dbs/redbook/orgpgs/8/893.html 604-681-3986 Education ]]> http://upcoming.yahoo.com/event/445040/ http://upcoming.yahoo.com/event/445040/ mBLAST http://upcoming.yahoo.com/event/445040/#comments 37.6239 -122.396 Sun, 02 Mar 2008 14:40:50 -0700 2008-03-02T14:40:50-07:00 DMA Comprehensive Email Marketing Strategies 20080908 20080909 http://upcoming.yahoo.com/venue/119566/ http://upcoming.yahoo.com/venue/119566/ The Park 55 Hotel none San Francisco California United States http://upcoming.yahoo.com/venue/119566/ Commercial
Taught by Robbin Block of Blockbeta Marketing (http://www.blockbeta.com).
]]> http://upcoming.yahoo.com/event/389900/ http://upcoming.yahoo.com/event/389900/ blockbeta http://upcoming.yahoo.com/event/389900/#comments 47.6163 -122.345 Tue, 18 Dec 2007 21:30:31 -0700 2007-12-18T21:30:31-07:00 Internet Business: All About Email 20080926T130000 20080926T150000 http://upcoming.yahoo.com/venue/76626/ http://upcoming.yahoo.com/venue/76626/ Seattle SCORE 2401 4th Avenue, Suite 450 Seattle Washington 98121 United States http://www.seattlescore.org (206) 553-7320 Education
The course will show you how to develop strategies to:
• Improve deliverability and email view-ability through minimising the impact of SPAM filters and different email reader platforms
• Use creative, copy and targeting to achieve stand-out within the inbox which converts readers to action
• Increase engagement of list members through varying email frequency, content and offers

WHO IS THE COURSE FOR?
You will find this course most useful if you have some experience of email marketing. It is designed for marketers or agency staff who are already managing email marketing campaigns or e-newsletters who want to squeeze more out of their communications.

HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Produce a plan to improve the results from email campaigns or e-newsletters
• Select the most appropriate segmentation and targeting options
• Devise approaches to maximise deliverability and view-ability
• Adopt an approach of continuous improvement to your campaigns

WHAT WILL I LEARN?
This in-depth course will cover the following topics:

Email marketing planning
• Setting realistic objectives
• Reviewing options for email communications preferences and profiles
• Defining an appropriate touch strategy
• Getting the most from your list through segmentation and targeting
• Strategies to improve deliverability
• Briefing on the latest privacy laws, guidelines and codes

Improving email campaign results
• Defining multi-message campaigns
• Multichannel marketing - integrating email with offline marketing
• Using behavioural / response-based targeting

Improving e-newsletter results
• Assessing current e-newsletter effectiveness beyond open and click rates
• Matching content and offers to audiences to achieve results
• Integrating e-newsletter and campaign activity
• Improving your e-newsletter templates to increase response
]]> http://upcoming.yahoo.com/event/454039/ http://upcoming.yahoo.com/event/454039/ e_consultancy http://upcoming.yahoo.com/event/454039/#comments Tue, 18 Mar 2008 06:59:46 -0700 2008-03-18T06:59:46-07:00 E-consultancy - Email Marketing 20081113T093000 20081113T163000 http://upcoming.yahoo.com/venue/44584/ http://upcoming.yahoo.com/venue/44584/ Manchester Digital Development Agency 117-119 Portland Street Manchester England M1 6ED United Kingdom http://manchesterdda.com/ +44 (0)161 255 8111 Education ]]> http://upcoming.yahoo.com/event/474184/ http://upcoming.yahoo.com/event/474184/ jdfalk http://upcoming.yahoo.com/event/474184/#comments 26.1076 -80.1059 Tue, 15 Apr 2008 20:34:40 -0700 2008-04-15T20:34:40-07:00 MAAWG 14th General Meeting 20080922 20080924 http://upcoming.yahoo.com/venue/106358/ http://upcoming.yahoo.com/venue/106358/ Harbor Beach Marriott Resort & Spa Fort Lauderdale 3030 Holiday Drive Fort Lauderdale Florida United States http://upcoming.yahoo.com/venue/106358/ Education ]]> http://upcoming.yahoo.com/event/467560/ http://upcoming.yahoo.com/event/467560/ jdfalk http://upcoming.yahoo.com/event/467560/#comments 30.2714 -97.7418 Tue, 01 Apr 2008 15:57:44 -0700 2008-04-01T15:57:44-07:00 MailThink 2008 20080925T090000 20080926T133000 http://upcoming.yahoo.com/venue/19949/ http://upcoming.yahoo.com/venue/19949/ Omni Austin Hotel Downtown 700 San Jacinto at 8th St. Austin Texas 78701 United States http://upcoming.yahoo.com/venue/19949/ Social