http://upcoming.yahoo.com/group/4594/ Events feed for the Bernaise Source Buzz Group on Upcoming. Sun, 27 Sep 2009 13:42:41 -0700 Upcoming 60 en-us
PR Camp New York is recommended for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.

Our "unconference-like" format avoids many of the conventions of a typical conference. There will be no panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies to guide participant discussions.


AGENDA

8:00 AM - Registration and Breakfast

9:00 AM - Social Media Buy-In: Getting Clients and Management On Board for Your Social Media Programs

Stephanie Agresta - EVP, Global Director of Digital Strategy and Social Media, Porter Novelli/Peter Lucht – Executive Director, External Affairs, Verizon
Joseph Kingsbury - Social Media Practice Lead, North America, Text
100/Morgan Johnston – Manager, Corporate Communications, JetBlue
Lloyd P. Trufelman - President & CEO, Trylon SMR, New York/Dina Kaplan – Co-Founder, blip.tv
Erin Byrne - Chief Digital Strategist, Burson-Marsteller/TBD

10:30 AM - Talking about the “Y” Generation: Tapping the Social Media Expertise of Young Professionals to Reach Your Audience

Steve Rubel - SVP, Director of Insights, Edelman Digital/Natan Edelsburg - Generation Yer and Editor, GobalQuad.com/Vice President, NYU Steinhardt's Comm Club
Jim Issokson - VP, Reputation Management, MasterCard Worldwide/Aditi Mehta – Generation Yer and Account Executive, Epsilon
Dawn Bridges – Senior Vice President, Corporate Communications, Time Inc/Jennifer Kohanim - Generation Yer and Assistant Account Executive, Fleishman-Hillard Digital
Peter Himler - Founding Principal, Flatiron Communications/TBD

12:00 Noon - Lunch and Product Demonstrations

1:15 PM - Show Me the Money: Delivering Strategies for Effective ROI and Achieving Success for Your Social Media Programs

Howard Greenstein - President and Social Media Strategist, Harbrooke Group
Stacy Green - Manager, Internal Communications. & Public Relations, New York Times
Janine Gianfredi - Marketing Manager, Google
Peter Shankman - Founder and CEO of HARO

2:45 PM - Why Can’t We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies

Chris Andrew - Vice-President-Group Director Media, Digitas/Rachelle Spero - Executive Vice President, Digital Media, Cohn & Wolfe
Joe Ciarallo - Editor, PRNewser.com and Manager, PR Initiatives, mediabistro/David Berkovitz - Senior Director of Emerging Media & Innovation, 360i
Alex Norman - Executive Vice President, Schematic/Jonathan Kopp - Global Director, Ketchum Digital
Andrea Harrison – Strategy Director, Razorfish/Paull Young - Account Director, Converseon

4:15 PM - Wrap Up
]]> http://upcoming.yahoo.com/event/4548886/ http://upcoming.yahoo.com/event/4548886/NY/New-York/PR-Camp-New-York/ Bernaise Source Buzz http://upcoming.yahoo.com/event/4548886/#comments 40.7213 -74.0087 Sun, 27 Sep 2009 13:42:41 -0700 2009-09-27T13:42:41-07:00 PR Camp New York 20091120 20091120 http://upcoming.yahoo.com/venue/643127/NY/New-York/PR-Camp-New-York/ http://upcoming.yahoo.com/venue/643127/ PR Camp New York 92 Y Tribeca - 200 Hudson Street in Tribeca New York New York 10013 United States http://upcoming.yahoo.com/venue/643127/NY/New-York/PR-Camp-New-York/ Education