http://upcoming.yahoo.com/tag/brands/ Tag Search feed on Upcoming. Wed, 23 May 2012 20:35:06 -0700 Upcoming 60 en-us
This Communication Officers’ Masterclass consists of three distinct Masterclass Days that can be taken in any combination, either in one continuous package or as individual components. It is focused on enhancing participant’s analytical planning and capacity skills to maintain Public Sector reputation and image particularly in a Social Media paradigm. This Masterclass is a must attend for career focused Communication professionals seeking to further enhance their skills.

To download the brochure - http://bit.ly/rt1LFA

MODULE ONE:
Managing Increased Public and Stakeholder Expectations in Future Trend Scenarios
EXPERT FACILITATOR:
Jean Shannon Managing Director
Jean Shannon & Associates Pty Ltd
• Identifying Trends in Communications and Stakeholder Expectations in a New Media World
• Prioritising Change to Frameworks to Mitigate Impact on Culture, Skills and Budget
• Outlining Tools, Resources, Techniques to Facilitate Change

MODULE TWO:
Developing Strategies for Crisis Prevention and Reputation Protection in a Social Media World
EXPERT FACILITATOR:
Dr Tony Jaques Managing Director
Issue Outcomes Pty Ltd
• Asking Good Questions and Facilitating Stakeholder Consultations
• Identifying Tools and Techniques to Avoid Risk of a Damaged Reputation
• Moving from Reactive to Proactive Public Relations Frameworks and Make a Real Difference

MODULE THREE:
Evaluating and Managing Media and Communication Risks within a Complex Real-Time Environment

EXPERT FACILITATOR:
Allan Briggs Managing Director
Allan Briggs Communications
• Identifying Connectivity, Capability and Confidence Risk in a Digital Economy
• Preparing for Risk Management and Mitigation… How will We Know We’ve got it Right?
• Performing Crisis Management In An Ever Changing Communication Environment

To register or for more information, contact Liquid Learning by email: marketing@liquidlearning.com.au, Phone (02) 9437 1311 or visit: www.liquidlearning.com.au
]]> http://upcoming.yahoo.com/event/8541107/ http://upcoming.yahoo.com/event/8541107/ACT/Canberra/Communication-Officers-Masterclass-2012/Canberra/ http://upcoming.yahoo.com/event/8541107/#comments -35.3065 149.1265 Wed, 02 Nov 2011 15:15:10 -0700 2011-11-02T15:15:10-07:00 Communication Officers’ Masterclass 2012 2012-06-19 http://upcoming.yahoo.com/venue/143324/ACT/Canberra/Canberra/ http://upcoming.yahoo.com/venue/143324/ Canberra Canberra Canberra Australian Capital Territory Australia http://upcoming.yahoo.com/venue/143324/ACT/Canberra/Canberra/
The panel will discuss about the different contexts in which buyers purchase goods & services and emerging companies that are taking these forms of transactions to the next level. The IAB recently announced that 2011 Internet Ad Revenue hit $31 billion - a 22% YoY increase. Moreover the line between commerce, marketing, and ecommerce is becoming blurred as companies are increasingly assimilating and automating to deliver timely, personalized, and relevant content to each consumer from search to discovery to purchase, aiming to provide a better ecommerce experience for the buyer and a better ROI for the seller.

Keyword Commerce - Search is still king with IAB reporting that 46% of Internet ad dollars go towards search marketing. This is the best fit when buyers know exactly what they want and do a price / feature comparison regardless of who the seller may be, and it has worked well for "the long tail" of SMBs.

Content Discovery (Keyword-less search) - Advances in Big Data and analytic are enabling companies to sift through the vast amount of data extant in the Internet in order to deliver content relevant to a user that she might not have otherwise seen.

Web Curation - The flip side of content engines where people themselves curate the web. Ecommerce start-ups ranging from celebrity-blogs to self-curated lists take advantage of the fact that people are more likely to buy from people that they trust.

Marketplaces - Rare goods long and peer-to-peer marketplaces have been a bastion of eBay and mainstream retail that of Amazon.

QR Codes - The codes provide a way to embed additional information into their advertisement.

Brand Commerce - How are brands engaging with their fans? Will Facebook fanning and Twitter tweeting last till the next generation inherits?
]]> http://upcoming.yahoo.com/event/8849421/ http://upcoming.yahoo.com/event/8849421/CA/East-Palo-Alto/SVForum-Web-Apps-Event-Keyword-Commerce-Content-Discovery-etc/DLA-Piper-Rudnick-Gray-Cary-LLP/ http://upcoming.yahoo.com/event/8849421/#comments 37.4585 -122.142 Thu, 10 May 2012 21:32:35 -0700 2012-05-10T21:32:35-07:00 SVForum Web Apps Event: Keyword Commerce, Content Discovery, etc. 2012-06-06T18:30:00Z http://upcoming.yahoo.com/venue/23430/CA/East-Palo-Alto/DLA-Piper-Rudnick-Gray-Cary-LLP/ http://upcoming.yahoo.com/venue/23430/ DLA Piper Rudnick Gray Cary LLP. 2000 University Avenue East Palo Alto California 94303 United States http://upcoming.yahoo.com/venue/23430/CA/East-Palo-Alto/DLA-Piper-Rudnick-Gray-Cary-LLP/
These are questions you should consider along the journey to a "Lovemark," Saatchi's term for a brand that inspires loyalty beyond reason. We know that becoming one is no easy journey, and this interactive session - using facilitated breakout groups and real world examples - will show attendees how a strong Social Good Platform can be the most effective way to create this kind of brand loyalty.

Social good platforms are campaigns that offer opportunities for your customers, employees, and all stakeholders to participate in company-sponsored actions that support shared social values. Generally, social good platforms connect CSR with business strategy, engage internal and external audiences, and unite messaging in a way that drives business value.

We've developed this workshop to teach you the tools Saatchi S uses in developing social good platforms to help clients progress on their Lovemark journey. We'll dive into the different approaches to uniting messages, aligning social good initiatives with business strategy, and engaging audiences.

What you will learn:
- A framework for analyzing which social good initiative is authentic for your company
- How to apply creative thinking tools in developing your social good initiatives
- Approaches for connecting disparate engagement initiatives
- How to connect with multiple, diverse audiences

Due to the highly interactive design of this event, registrations will be limited to 60 participants.
]]> http://upcoming.yahoo.com/event/8865081/ http://upcoming.yahoo.com/event/8865081/CA/San-Francisco/Loyalty-Beyond-Reason-Using-39Social-Good-Platforms39-to-Differentiate/Saatchi-amp-Saatchi-S/ http://upcoming.yahoo.com/event/8865081/#comments 37.7629 -122.4092 Wed, 23 May 2012 20:35:06 -0700 2012-05-23T20:35:06-07:00 Loyalty Beyond Reason: Using 'Social Good Platforms' to Differentiate 2012-06-19T17:30:00Z http://upcoming.yahoo.com/venue/925404/CA/San-Francisco/Saatchi-amp-Saatchi-S/ http://upcoming.yahoo.com/venue/925404/ Saatchi & Saatchi S 501 York Street San Francisco California 94110 United States http://upcoming.yahoo.com/venue/925404/CA/San-Francisco/Saatchi-amp-Saatchi-S/