http://upcoming.yahoo.com/tag/sem/ Tag Search feed on Upcoming. Wed, 26 Nov 2008 18:28:03 -0700 Upcoming 60 en-us
The critical steps include:

* GENERATING LEADS FROM SEARCH ENGINES: Success begins by using the keywords that prospects associate with a company's product or service. Can prospects find your client's website using the most important and relevant keywords?

* CAPTURING PROSPECTS & CONVERTING INTO A LEAD: Once a prospect lands on the website - do they stay? Does the site provide a clear path that will lead to sales? Do the site metrics indicate that the "calls-to-actions" are effective?

In this fast-paced "show and tell" session we'll cover techniques for:

SEARCH ENGINE OPTIMIZATION (SEO): Learn how to optimize your website so that it ranks higher in the search engines. We'll cover keyword research and the steps to optimizing site content. Learn about the powerful free tools that will increase your visibility into what Google knows about your website.

PAID SEARCH USING GOOGLE ADWORDS: "Pay-Per-Click"(PPC) search engine advertising is one of the most popular approaches to generating traffic - particularly for highly competitive keywords. Learn the basics of campaign set-up.

WEBSITE EFFECTIVENESS: Getting someone to click on your client's listing in the search engines is only the first step in lead generation. What a prospect does after landing on a web page is just as important as how they got there. Learn techniques to evaluate a website's performance.

--------------------------------------------------------------------------------

WHO SHOULD ATTEND:

Marketing consultants working with B2B companies who want to learn more about turning their client's website into a high-value sales tool.

$150 (Early Bird Special) After Jan 1/09: $175.
]]> http://upcoming.yahoo.com/event/1389086/ http://upcoming.yahoo.com/event/1389086/ http://upcoming.yahoo.com/event/1389086/#comments 37.5192 -122.252 Wed, 26 Nov 2008 18:28:03 -0700 2008-11-26T18:28:03-07:00 Get to the Top of Google and Generate Sales Leads 2009-01-23T08:30:00Z http://upcoming.yahoo.com/venue/92772/ http://upcoming.yahoo.com/venue/92772/ Pacific Athletic Club 200 Redwood Shores Parkway Redwood Shores California 94065 United States http://upcoming.yahoo.com/venue/92772/
Join us January 22nd for the 2-day Essentials, January 28th for the 3-day Advanced or all five days for the Comprehensive Workshop on Search Engine Optimization and Internet Marketing techniques.

Sign-up January 14th or before get up to a $200 discount off of the January Workshops.

These workshops have limited enrollment and fill up fast so register now!

About your instructor:

Colleen Wright is owner of the Interactive marketing agency Response Interactive LLC. Colleen’s career has spanned a variety of industries from banking and finance to seminar marketing, sports marketing, high tech, non-profit and horticulture. She designed her first website in 1997 for a clipart product series she developed. The clip art series named GardenArtz Gardening Clipart continues to be a bestseller in American Nurseryman Catalog.

As an associate of Search Engine Academy, Colleen teaches Search Engine Marketing through the Search Engine Academy of Oregon. Colleen is also on the Education Committee for the Search Engine Marketing Professional Organization (SEMPO) and attends local and national professional development events regularly.

Response Interactive LLC is an interactive marketing agency that offers search engine optimized web site design, search engine marketing services both PPC and SEO, online display advertising, email marketing, SEO training and consulting services. For more information, please visit www.responseim.com.

Who should attend:
• In-House Marketers
• Business Owners
• Direct Marketers
• Public Relations Professionals
• Real Estate Professional
• Web Designers
]]> http://upcoming.yahoo.com/event/1381921/ http://upcoming.yahoo.com/event/1381921/ http://upcoming.yahoo.com/event/1381921/#comments 45.4956 -122.833 Sun, 23 Nov 2008 11:42:07 -0700 2008-11-23T11:42:07-07:00 3-Day Advanced Ultimate SEO Mastery Workshop 2009-01-28 2009-01-30 http://upcoming.yahoo.com/venue/49318/ http://upcoming.yahoo.com/venue/49318/ Kingstad Center 15450 SW Millikan Way Beaverton Oregon United States http://upcoming.yahoo.com/venue/49318/
Join us January 22nd for the 2-day Essentials, January 28th for the 3-day Advanced or all five days for the Comprehensive Workshop on Search Engine Optimization and Internet Marketing techniques.

Sign-up January 14th or before get up to a $200 discount off of the January Workshops.

These workshops have limited enrollment and fill up fast so register now!

About your instructor:

Colleen Wright is owner of the Interactive marketing agency Response Interactive LLC. Colleen’s career has spanned a variety of industries from banking and finance to seminar marketing, sports marketing, high tech, non-profit and horticulture. She designed her first website in 1997 for a clipart product series she developed. The clip art series named GardenArtz Gardening Clipart continues to be a bestseller in American Nurseryman Catalog.

As an associate of Search Engine Academy, Colleen teaches Search Engine Marketing through the Search Engine Academy of Oregon. Colleen is also on the Education Committee for the Search Engine Marketing Professional Organization (SEMPO) and attends local and national professional development events regularly.

Response Interactive LLC is an interactive marketing agency that offers search engine optimized web site design, search engine marketing services both PPC and SEO, online display advertising, email marketing, SEO training and consulting services. For more information, please visit www.responseim.com.

Who should attend:
• In-House Marketers
• Business Owners
• Direct Marketers
• Public Relations Professionals
• Real Estate Professional
• Web Designers
]]> http://upcoming.yahoo.com/event/1381917/ http://upcoming.yahoo.com/event/1381917/ http://upcoming.yahoo.com/event/1381917/#comments 45.4956 -122.833 Sun, 23 Nov 2008 11:38:03 -0700 2008-11-23T11:38:03-07:00 Ultimate SEO Mastery Workshop 2009-01-22 2009-01-23 http://upcoming.yahoo.com/venue/49318/ http://upcoming.yahoo.com/venue/49318/ Kingstad Center 15450 SW Millikan Way Beaverton Oregon United States http://upcoming.yahoo.com/venue/49318/ Unless there is a goal for the site, there is no sense measuring anything.
* 70% of website owners and managers do not track anything besides 'hits' to their website.
* Most website managers want to track, but aren't sure what or how.

Analytics are a gold mine of information, just waiting to be uncovered. The results of your campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program.

Unfortunately, many site managers do not make changes to the website without prior measurement, nor do they measure after the changes. As a result, there are many changes to sites that are not based on facts, merely assumptions. Similarly, if changes are not analyzed, then there can be no clear understanding of whether or not improvements made a difference on the site or to the bottom line.

Who should attend?
This workshop is for anyone who is responsible for a website or for reporting on website activity, success or failure. Site owners, marketers, managers and SEO firms wishing to add analytics to their services will all benefit from this instruction.

What Will I Learn?
Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.

Practical lessons include:
* Understanding the differences and common points among web analytics programs
* Establishing common terminology
* Establish Key Performance Indicators for your website
* Establish a regular reporting program
* Learn segmentation techniques for users, campaigns and keywords
* Establishing primary and secondary conversion rates and for your website
* How to measure and report the important factors
* How to report website success 'up the ladder.'

Event submitted by Eventful.com on behalf of sesevent.
]]> http://upcoming.yahoo.com/event/1232664/ http://upcoming.yahoo.com/event/1232664/ http://upcoming.yahoo.com/event/1232664/#comments 41.8728 -87.6243 Wed, 15 Oct 2008 13:21:11 -0700 2008-10-15T13:21:11-07:00 Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness 2008-12-12T08:00:00Z http://upcoming.yahoo.com/venue/281083/ http://upcoming.yahoo.com/venue/281083/ Chicago Hilton 720 Michigan Avenue Chicago Illinois 60605 United States http://upcoming.yahoo.com/venue/281083/ Unless there is a goal for the site, there is no sense measuring anything.
* 70% of website owners and managers do not track anything besides 'hits' to their website.
* Most website managers want to track, but aren't sure what or how.

Analytics are a gold mine of information, just waiting to be uncovered. The results of your campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program.

Unfortunately, many site managers do not make changes to the website without prior measurement, nor do they measure after the changes. As a result, there are many changes to sites that are not based on facts, merely assumptions. Similarly, if changes are not analyzed, then there can be no clear understanding of whether or not improvements made a difference on the site or to the bottom line.

Who should attend?
This workshop is for anyone who is responsible for a website or for reporting on website activity, success or failure. Site owners, marketers, managers and SEO firms wishing to add analytics to their services will all benefit from this instruction.

What Will I Learn?
Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.

Practical lessons include:
* Understanding the differences and common points among web analytics programs
* Establishing common terminology
* Establish Key Performance Indicators for your website
* Establish a regular reporting program
* Learn segmentation techniques for users, campaigns and keywords
* Establishing primary and secondary conversion rates and for your website
* How to measure and report the important factors
* How to report website success 'up the ladder.'

Join our Community
LINKED IN
http://www.linkedin.com/groups?gid=40344&sharedKey=13659F375E1D

FACEBOOK
http://www.facebook.com/group.php?gid=20708297624
]]> http://upcoming.yahoo.com/event/1232657/ http://upcoming.yahoo.com/event/1232657/ http://upcoming.yahoo.com/event/1232657/#comments 41.8729 -87.6244 Wed, 15 Oct 2008 13:20:38 -0700 2008-10-15T13:20:38-07:00 Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness 2008-12-12T08:00:00Z http://upcoming.yahoo.com/venue/4891/ http://upcoming.yahoo.com/venue/4891/ Hilton Chicago 720 South Michigan Ave. Chicago Illinois United States http://upcoming.yahoo.com/venue/4891/
Sample Sessions:
- Introduction to Search Marketing
- Universal & Blended Search
- Successful Tactics for Social Media Optimization
- Building a Search Friendly Site

Registration for this event will be opened in November 2008

Enter UK10YH to SAVE 10% on the registration fee.
]]> http://upcoming.yahoo.com/event/1113070/ http://upcoming.yahoo.com/event/1113070/ http://upcoming.yahoo.com/event/1113070/#comments 51.5453 -0.1041 Fri, 19 Sep 2008 13:13:42 -0700 2008-09-19T13:13:42-07:00 Search Engine Strategies London Conference & Expo 2009-02-17 2009-02-20 http://upcoming.yahoo.com/venue/103710/ http://upcoming.yahoo.com/venue/103710/ Business Design Center 52 Upper Street, Islington London London N1 0QH United Kingdom http://upcoming.yahoo.com/venue/103710/
"Seasoned search maven or hopeful newbie, you'll find speakers who share expertise, new research, horizon's edge views and knuckles-in-the code tactics."

—Anne Kennedy, Managing Partner, Beyond Ink, Member of SES Advisory Board

Conference Highlights include:

-Strategic development workshops and multiple session tracks
-Opportunities to network with industry professionals and meet with the Search Engines
-Hosted by Search authority Kevin Ryan
-Additional full day of hands-on Search Engine Marketing & Optimization Training
]]> http://upcoming.yahoo.com/event/426262/ http://upcoming.yahoo.com/event/426262/ http://upcoming.yahoo.com/event/426262/#comments 41.8729 -87.6244 Wed, 06 Feb 2008 22:50:41 -0700 2008-02-06T22:50:41-07:00 Search Engine Strategies - Chicago 2008 2008-12-08 2008-12-11 http://upcoming.yahoo.com/venue/4891/ http://upcoming.yahoo.com/venue/4891/ Hilton Chicago 720 South Michigan Ave. Chicago Illinois United States http://upcoming.yahoo.com/venue/4891/