Rohit is a founding member of the pioneering Digital Influence Group at Ogilvy – a leading agency in helping clients around the world navigate the social media universe. He publishes the award winning Influential Marketing blog (www.influentialmarketingblog.com) and has been featured in media worldwide including The Wall Street Journal, BusinessWeek, Fast Company, The Globe & Mail (Canada), Marketing China (China) and AdWeek (Australia).

Rohit is also a popular speaker on marketing and social media and the author of a book focused on the necessity of putting personality into marketing called Personality Not Included which will be published internationally by McGraw-Hill in late March, 2008.