Babeland is recognized around the world as a friendly place to shop for sex toys, books, and videos. It is the premier bi-coastal, women-friendly sex toy store with a new shop in Los Angeles, two locations in New York City, a flagship store in Seattle, and a website: www.babeland.com. Founded in 1993, Babeland has received numerous honors in its thirteen years of business, including Zagat Survey Awards for "Top Service" in New York City in 2003 and 2006. It was voted "Best Place to Buy Sex Toys" by The Village Voice, New York Magazine, New York Press, Miami New Times, Seattle's The Stranger, and the Seattle Weekly. Co-Founders Rachel Venning and Claire Cavanah have been hailed as "new generation sex gurus" by Self Magazine.